We created Big Plans Academy to empower ambitious women to create their own futures.

You're in the right place.

Sticker Guru exists today because Lisa decided to take a chance and do something that she felt passionate about. She didn't know what the outcome or results would be; she didn't even know that it would become a full-fledged sticker shop, but she knew that designing stickers was something she wanted to do. So she decided to go ahead and do it, despite the uncertainties and risks.


What about you?

  • What dreams and passions do you have for 2023?
  • What would you do if you knew everything was going to work out?
  • What would you pursue in 2023 if you simply got out of your own way?

My story really began my senior year of high school at age 17.

It all started when I saw a YouTube video of Elle Fowler using stickers in a planner. I was instantly hooked, but planner stickers were expensive for a high schooler. So I decided to start making my own.

It wasn’t easy. In fact, it was incredibly hard. There weren’t a lot of resources at the time, so I had to learn a lot of things the hard way. There were moments when I wanted to quit.

But do you know what kept me going? I believed in my vision to make people happy through planner stickers and to empower others to accomplish their big plans.

It’s wise to learn from your mistakes, but it’s even wiser to learn from the mistakes of others. That’s why I am so proud to have created the Big Plans Academy to help ambitious women start their businesses.

Passionate about helping others

Lisa launched Sticker Guru at the start of 2016, while in her senior year of high school. She graduated with a B.S. in Computer Science at UC San Diego, and now runs Sticker Guru as her full-time career. In her free time, she likes to attend music concerts and hang out with her friends.

Lisa Zhou, Founder & CEO

I've always wanted to be an entrepreneur, but I never thought I was ready.

I took a risk by quitting my stable marketing job in order to work with my sister on her sticker business. I was so scared of giving up a steady income, and I felt like I had done so much work to get to where I was in my career.

I had friends and family who would say things like, "Now that you don't have a real job...." But I like to think that all of my experiences actually led me to this point. 

I've been at Sticker Guru for more than six years. I absolutely love working with our amazing team, and I love the flexibility of being my own boss. This is the life I've always envisioned, and I want to help other women realize that they are READY to start their journey!

Passionate about sharing knowledge

Lucy joined Sticker Guru in 2017, a year after it was founded. She graduated from UC Berkeley with degrees in business and media studies, and recently finished her MBA program at UCLA Anderson. In her free time, she likes to lift weights and brew kombucha.

Lucy Zhou, CMO & General Manager

"Don't call it a dream, call it a plan."

We're all about

community, inspiring, ambition, creativity, and empowering women.

We're not about

competition, gatekeeping, pettiness, comparison,  and tearing others down.


Here's how we can help

  • Want to learn how to create stickers?
  • Ready to start foiling flawlessly?
  • Excited to start your sticker shop journey?
  • Dreaming about growing your business?

Whatever stage you're at, we're here for you. 

Grab this freebie!
Learn our top 5 must have items for starting a sticker shop with this special checklist.
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